Meet the Leadership Team

Wataru Baba
Chief Executive Officer
Wataru Baba is a leader with deep experience in innovation and sustainability. Over the years, he has held key positions, including Vice President and Chief Innovation Officer at SAP Japan, as well as Executive Officer at Panasonic Holdings. In these roles, he worked on forward-looking strategies and sustainable business practices, helping to guide the companies toward a more innovative and responsible future. His thoughtful approach continues to influence positive change across industries.

Kana Iikura
Chief Operating Officer
She provided sustainability advisory services at KPMG AZSA Sustainability, where she supported leading Japanese companies in manufacturing, finance, and infrastructure by identifying materiality and KPIs, developing sustainability policies, enhancing information disclosure, and improving ESG external evaluations. Subsequently, she led the formulation and execution of ESG strategies, including a decarbonization roadmap, at a U.S. industrial real estate company. She was involved in a wide range of practical activities, from operating the ESG committee to engaging in dialogues with investors and implementing social contribution programs. In 2024, she was appointed COO of Green Impact Labs, Inc.

Keiya Masuno
Chief Strategy Officer
He holds distinctive experiences as business executive at “one-to-ten” growth stage, with 15+ years of demonstrated management capabilities of building strategy, business execution, rebranding, sustainability, human resources and budget management, as well as IR & PR communications. Prior to joining YCP, he served at Japanese startups, such as Spiber, Lifenet Insurance, TOOT, RareJob. He started his career at McKinsey & Company.

Wataru Baba
Chief Executive Officer

Wataru Baba
Chief Executive Officer
Wataru Baba is an experienced leader in innovation and sustainability, having served as Vice President and Chief Innovation Officer at SAP Japan and Executive Officer at Panasonic Holdings. His work focuses on driving forward sustainable business practices and innovative strategies.
With his deep knowledge of innovation and sustainability, he previously served as Vice President and Chief Innovation Officer of SAP Japan and Executive Officer of Panasonic Holdings, and will remain as a representative director of GIL.

Kana Iikura
Chief Operating Officer

Kana Iikura
Chief Operating Officer
Kana Iikura is an expert in sustainability and ESG, with experience as a senior consultant at KPMG AZSA Sustainability. She later joined ProLogis, where she worked on ESG strategy planning and implementation.
An expert in sustainability and ESG, Kana was formerly at KPMG AZSA Sustainability as a senior consultant and later joined ProLogis, the world’s largest logistics real estate company in the US, worked for ESG strategy planning and implementation.

Keiya Masuno
Chief Strategy Officer

Keiya Masuno
Chief Strategy Officer
Keiya Masuno began his career at McKinsey and recently served as an Executive Officer at Spiber, a biotech unicorn startup. His leadership centers on developing sustainable materials and advancing innovation in the biotech field.
He started his career at McKinsey and recently served as an Executive Officer at Spiber, a biotech unicorn startup that develops world-leading sustainable materials.